Overview
Relish by ezCater is a corporate employee meal program that makes it easy for workplaces to offer individually packaged meals from local restaurants delivered right ot the office. Employees choose what they want to eat for specific days and meals, and Relish bundles those individual selections into a single delivery, simplifying office food logistics.
Through Relish, company office managers are offered a simple dashboard to visualize upcoming orders, employee food preferences and minimal spending history. The majority of the dashboard is view only, creating more work for office managers and our Relish support team. We had a real opportunity to improve our admin experience, provide more self service tooling, and expand our services to corporate-sized customers.
+$30M GMV
+32%
-20%
Problem area
Sometimes simplicity isn’t useful
As Relish adoption grew, the My Office admin portal failed to scale with customer needs. The experience was rigid, unclear, and optimized primarily for recurring meal programs, while real offices required flexibility.
Basic tasks, like updating employees or managing office details, required contacting ezCater support, creating friction for customers and increasing operational overhead. Limited spending visibility, poor support for one-off orders, and inaccurate information in features like Favorites further eroded trust and confidence in the program.
Product before redesign
Design goals
What I aimed to achieve
Research discovery 01
Admins prioritized flexibility over simplicity
Research showed that office admins didn’t want a “simple” experience, they wanted one that matched their real workflows based on their jobs (office managers, financial admins, etc). Rigid, calendar-based tools broke down when needs changed, making flexibility (one-off meals, ad-hoc scheduling, updating company settings like office closures) more valuable than minimal UI.
Research discovery 02
Admins and employee orderers had different needs
Research showed a clear split between admins and orderers. Admins needed control over budgets, policies, and visibility, while employee orderers prioritized variety of cuisine and restaurant. Because the product tried to serve both roles in the same workflows, it created friction and hesitation, highlighting the need for clearer role-based experiences with defined guardrails.
Design decision 01
Consolidated tooling for a unified administrative experience
I unified Relish’s admin experience within ezCater’s corporate platform to streamline cross-product management and reduce context switching. This increased cross-product admin usage by 32%, and lowered admin-related support tickets by 20%, while laying the foundation for a unified ezCater brand.
Toggle between corporate and Relish accounts
Design decision 02
Building trust through visibility
I introduced in-product order visibility and issue reporting to give admins clear insight into order status and delivery progress, removing the need to call support. Research showed that uncertainty, not failure, drove frustration, so the design focused on transparency and clear next steps. This increased admin confidence, reduced reliance on support, and reinforced trust in Relish as a reliable, scalable platform.
Order tracking
Design decision 03
Improved admin confidence and control
I redesigned the admin experience around real office workflows and roles, enabling self-service for subsidies, scheduling, one-off meals, and employee management. This reduced friction in everyday tasks, increased admin engagement, and supported faster onboarding for dynamic, growing offices.
Relish calendar
Retrospective
Transforming a simple tool into a useful experience
This project reinforced for me that scaling a product is often less about adding features and more about removing friction. Relish didn’t need more complexity, it needed clearer, more unified tools that respected how admins actually operate. By aligning teams around real workflows and unifying fragmented admin experiences, we shifted from reactive support-driven solutions to proactive, self-service ones.
As a design leader, one of my biggest learnings was the importance of platform thinking over product thinking. Moving Relish into ezCater’s shared admin tooling required deep cross-functional alignment and long-term vision, but it created leverage, enabling faster iteration, consistent patterns, and easier onboarding for enterprise customers. That foundation directly unlocked new corporate partners, opening industries we previously couldn’t serve due to strict operational requirements.
This work showed how closely design decisions and business outcomes are connected. By designing for admin confidence, transparency, and scale, the redesigned experience contributed over $30M in GMV. It reinforced my belief that strong design leadership isn’t just about craft, it’s about building systems that earn trust, enable growth, and create lasting impact.
Before and after of billing experience
“Managing Relish used to mean workarounds and support calls. Now I can handle simple updates in minutes. We cut admin time by ~30%, and last-minute requests are no longer stressful.”
Rachel W.
Office Manager, Pfizer
“The new admin tools gave us clear visibility into spend and orders across ezCater and Relish. Reconciliation is faster, budgets are easier to manage, and reporting time dropped by significantly.”
Leon C.
Financial administrator, JP Morgan
Impact